Techniques
SWOT: Strenghts, Weaknesses, Opportunities, Threats
MOST: Mission, Objectives, Strategies, Tactics
CATWOE: Customers, Actors, Transformation Process, World View, Owner, Environmental Change
STEER: Socio-cultural, Technological, Economic, Ecological, Regulatory factors
PESTLE: Political, Economic, Sociological, Technological, Legal, Environmental
Heptalysis: Market opportunity, Product solution, Execution Plan, Financial Engine, Potential Return, Margin of Safety